Digital Marketing Specialist

Team:: Marketing
Location:: Makati City
Setup:: Onsite
Type:: Regular

Role overview

APPSILON Philippines is hiring a Digital Marketing Specialist to own paid social campaigns end to end — planning them, running them, and tuning them for performance. You'll sit between clients and internal creative teams, translating campaign objectives into media plans and turning results into recommendations.

What you'll do

Run and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, X, and Pinterest
Build media plans and allocate budgets against campaign goals and performance targets
Brief internal creative teams on ad requirements, formats, and deliverables
Serve as the day-to-day contact for clients and keep those relationships healthy
Produce recurring performance reports and status updates
Track ROAS, CTR, CPC, CPM, conversions, and engagement, then act on what the numbers show
Keep pace with platform changes and shifts in digital marketing practice

What we're looking for

Bachelor's degree in marketing, advertising, communications, or a related field
2-3 years in digital advertising or media buying
Direct experience in Meta Ads Manager, TikTok Ads, X Ads, and Pinterest Ads
Solid analytical and reporting ability
A track record in media planning and budget management
Strong communication and client-handling skills
Proficiency in Google Sheets/Excel and presentation tools
Working knowledge of GA4, GTM, or mobile measurement platforms
Comfort working quickly and collaboratively, with the attention to detail and problem-solving instinct the work demands

Nice to have

Familiarity with server-side tracking — Meta CAPI, SKAdNetwork, or post-ATT attribution
Dashboard and reporting automation in Looker Studio, Power BI, or Apps Script
Prior agency experience juggling several client accounts with competing priorities
Meta Blueprint or Google Ads certification

Who we are

Founded in 2015 in Seoul's Gangnam business district, APPSILON Corporation built its name in performance marketing for app user acquisition, with a client roster that has included some of the world's leading webtoon platforms.

APPSILON has developed its own in-house ad platform and continues to push performance marketing strategies that help brands hit their growth targets.

APPSILON opened a representative office in the Makati Central Business District in 2018, followed by a second branch in Shanghai during the pandemic as part of its regional expansion.

APPSILON is an official Meta marketing partner in both Seoul and Shanghai.